No, I’m not getting Google Ads put in — they’re awful.
Advertising has always interested me. While I never considered a career in advertising to be the one that I’d choose, I still love it and think it’s a very cool area to be in.
The picture is of an ad for the iPod Mini, scanned from my English book for demonstration purposes.

Firstly, the copy reads:
Little. The next big thing.
Meet iPod Mini. It’s the world’s smallest 1,000 song player,
comes in 5 colors and works with Mac or Windows. Just $249.
Let’s look at the overall picture first. The iPod doesn’t take up a large area of room to underline how small it is, the background color is neutral so as not to distract from the main feature. Despite coming in 5 colors, this iPod is silver so as not to alienate potential buyers (old versus young, males versus females).
The copy is concise (only 26 words) and laid out in 3 sizes. The biggest text is the one that’ll be read furthest away and it’ll be read more than the copyright notices at the bottom.
The copy also uses many subtle devices to help us familiarize ourselves with this product. “Meet iPod Mini” portrays the product as if it were a person. “Just $249″ is portraying this as a small price.
The ad also informs us that the product will work with both Mac and Windows, thereby refuting any worries potential consumers may have referring to compatibility.
Despite being short, the copy has given us a wealth of information including comparative size, song memory size, colors available, compatibility and price
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As you can see, a lot can be taken out of this ad and I think Apple are geniuses when it comes to marketing and packaging.
Have you any other examples of effective ads or has anyone had any experience working in advertising?